Traditional Marketing Too
Even with today’s technology, there is still a place for traditional marketing in getting your home SOLD. And while other agents use traditional marketing techniques, you will find that they typically employ only a handful of stand-alone programs.
What makes Our Maine Real Estate marketing effective?
We take an expansive set of time-tested marketing programs, link them together, and coordinate their use with our automated information delivery and response system. This methodology lets us track the effectiveness of each marketing activity so we know which programs generate the best results. We can then fine-tune our Smooth Move Marketing Plan to maximize your sales success.
Traditional methods we use to market our home.
Maine Multiple Listing Service (MLS)
MLS is a computerized database used by all the Realtors® in Maine to share real estate information about homes for sale. An indispensable marketing tool, MLS connects home buyers with home sellers. Once you choose us to represent you, we put the power of MLS to work by posting detailed information about your property for immediate access by thousands of other Realtors® and their buyers.
Advertising and Promotion
We take professional photographs of your home, highlighting the most desirable features, to boost the effectiveness of all of our online marketing and our traditional marketing efforts that include:
- Agent and Referral Networks: Our wealth of experience in the area plays a significant role in effectively publicizing and promoting your property. As soon as you list with us, the other top agents in the area and more than 1,000 past clients and agents are immediately notified that your home is available. Furthermore, real estate agents who have expressed current or previous interest in homes like yours are specifically targeted.
- Open Houses: An Open House provides additional market exposure and is a convenient way for interested buyers to see your home without an appointment. We get the word out with ads in local publications. We also send an E-mail Alert to our extensive network of contacts, as well as to all Re/Max and other top real estate agents in our area.
- Promotional Materials: Color brochures, home book, property CDs and virtual tours are examples of our top-notch promotional materials.
- Direct Mail Campaigns: We jump start awareness for recently listed properties through direct mail campaigns. A full-color brochure featuring a photograph and a detailed description of your home is sent to prospective buyers and neighbors.
- Print Publications: Print ads generate interest and drive traffic to our web site and toll-free number. We advertise in media such as area newspapers and magazines targeted to home buyers.
- Signage and Sign Riders: We use highly visible signs to draw attention to your property. Our signs display vividly at night. This high visibility combined with customized sign riders that direct buyers to our website and to your property site provides 24/7 marketing of your home.